Howie Kurtz poo poos the media's BS...

A Giddy Sense of Boosterism

By Howard Kurtz
Washington Post Staff Writer
Monday, November 17, 2008; C01

Perhaps it was the announcement that NBC News is coming out with a DVD titled "Yes We Can: The Barack Obama Story." Or that ABC and USA Today are rushing out a book on the election. Or that HBO has snapped up a documentary on Obama's campaign.

Perhaps it was the Newsweek commemorative issue -- "Obama's American Dream" -- filled with so many iconic images and such stirring prose that it could have been campaign literature. Or the Time cover depicting Obama as FDR, complete with jaunty cigarette holder.

Are the media capable of merchandizing the moment, packaging a president-elect for profit? Yes, they are.

What's troubling here goes beyond the clanging of cash registers. Media outlets have always tried to make a few bucks off the next big thing. The endless campaign is over, and there's nothing wrong with the country pulling together, however briefly, behind its new leader. But we seem to have crossed a cultural line into mythmaking.

"The Obamas' New Life!" blares People's cover, with a shot of the family. "New home, new friends, new puppy!" Us Weekly goes with a Barack quote: "I Think I'm a Pretty Cool Dad." The Chicago Tribune trumpets that Michelle "is poised to be the new Oprah and the next Jacqueline Kennedy Onassis -- combined!" for the fashion world.

Whew! Are journalists fostering the notion that Obama is invincible, the leader of what the New York Times dubbed "Generation O"?

Each writer, each publication, seems to reach for more eye-popping superlatives. "OBAMAISM -- It's a Kind of Religion," says New York magazine. "Those of us too young to have known JFK's Camelot are going to have our own giddy Camelot II to enrapture and entertain us," Kurt Andersen writes. The New York Post has already christened it "BAM-A-LOT."

"Here we are," writes Salon's Rebecca Traister, "oohing and aahing over what they'll be wearing, and what they'll be eating, what kind of dog they'll be getting, what bedrooms they'll be living in, and what schools they'll be attending. It feels better than good to sniff and snurfle through the Obamas' tastes and habits. . . . Who knew we had in us the capacity to fall for this kind of idealized Americana again?"

But aren't media people supposed to resist this kind of hyperventilating?

"Obama is a figure, especially in pop culture, in a way that most new presidents are not," historian Michael Beschloss says. "Young people who may not be interested in the details of NAFTA or foreign policy just think Obama is cool, and they're interested in him. Being cool can really help a new president."

So can a sense of optimism, reflected on USA Today's front page. "Poll: Hopes soaring for Obama, administration," the headline said, with 65 percent saying "the USA will be better off 4 years from now."

But what happens when adulation gives way to the messy, incremental process of governing? When Obama has to confront a deep-rooted financial crisis, two wars and a political system whose default setting is gridlock? When he makes decisions that inevitably disappoint some of his boosters?

"We're celebrating a moment as much as a man, I think," says Newsweek Editor Jon Meacham, whose new issue, out today, compares Obama to Lincoln. "Given our racial history, an hour or two of commemoration seems appropriate. But there is no doubt that the glow of the moment will fade, and I am sure the coverage will reflect that in due course."

One of the few magazines to strike a skeptical tone is the London-based Economist, which endorsed Obama. "With such a victory come unreasonably great expectations," its lead editorial says.

Web worship of Obama is nearly limitless. On YouTube alone, the Obama Girl song, "I've Got a Crush on Obama," has been viewed 11.7 million times. Even an unadorned video of the candidate's election night speech in Chicago has drawn 3.5 million views.

I am not trying to diminish the sheer improbability of what this African American politician, a virtual unknown four years ago, has accomplished. Every one of us views his victory through a personal lens. I thought of growing up in a "Leave It to Beaver" era, when there were no blacks in leading television roles until Bill Cosby was tapped as the co-star of "I Spy" in 1965. When the Watts riots broke out that year, the Los Angeles Times sent an advertising salesman to cover it because the paper had no black reporters. The country has traveled light-years since then.

It is hard to find a precedent in American history. Ronald Reagan was a marquee star because of his Hollywood career, but mainly among older voters, since he made his last movie 16 years before winning the White House in 1980. Jack Kennedy was a more formal figure after winning the 1960 election -- "trying to look older than he was, because he thought youth was a handicap in running for president," Beschloss says -- but quickly took on larger-than-life dimensions.

"The Kennedy buildup goes on," James MacGregor Burns wrote in the New Republic in the spring of 1961. "The adjectives tumble over one another. He is not only the handsomest, the best-dressed, the most articulate, and graceful as a gazelle. He is omniscient; he swallows and digests whole books in minutes; he confounds experts with his superior knowledge of their field. He is omnipotent."

Soon afterward, Kennedy blundered into the Bay of Pigs debacle.

The media would be remiss if they didn't reflect the sense of unadulterated joy that greeted Obama's election, both here and around the world, and the pride even among those who opposed him. Newspapers were stunned and delighted at the voracious demand for post-election editions, prompting The Washington Post and other papers to print hundreds of thousands of extra copies and pocket the change. (When else have we felt so loved lately?) Demand for inaugural tickets has been unprecedented. Barack is suddenly a hot baby name. Record companies are releasing hip-hop songs, by the likes of Jay-Z and Will.I.Am, with such titles as "Pop Champagne for Barack." Consumers, the Los Angeles Times reports, are buying up "Obama-themed T-shirts, buttons, bobblehead dolls, coffee mugs, wine bottles, magnets, greeting cards, neon signs, mobile phones and framed art prints."

A barrage of Obama-related books are in the works. Newsweek's quadrennial election volume is titled "A Long Time Coming: The Historic, Combative, Expensive and Inspiring 2008 Election and the Victory of Barack Obama." Publishers obviously see a bull market.

MSNBC, which was accused of cheerleading for the Democratic nominee during the campaign, is running promos that say: "Barack Obama, America's 44th president. Watch as a leader renews America's promise." What are viewers to make of that?

There is always a level of excitement when a new president is coming to town -- new aides to profile, new policies to dissect, new family members to follow. But can anyone imagine this kind of media frenzy if John McCain had managed to win?

Obama's days of walking on water won't last indefinitely. His chroniclers will need a new story line. And sometime after Jan. 20, they will wade back into reality.

More on the "Fairness" Doctrine...

"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." - The Constitution of the United States.

It is as the old saying goes: we never know what we have, until it is gone, and believe me, in the case of open airwaves, it certainly can be.

Case in point: read up on the history of the "Fairness" doctrine here, and ask yourself these questions...

Do you want the government to control what you listen to? Do you want the government to have an iron fist clenched over the great practices of democracy and freedom?

So often does the government try to stomp on our rights for the sake of "patriotism" or "fairness". Well, I've got a big, fat 'F' word for them, and it's...

FREEDOM.

Freedom to choose what you want to listen/watch, without worrying about how much control the government has.

Apparently, the government may not think that we deserve freedom, and need to have our resources spoon-fed to us, all in the interests of "fairness". Do not be fooled, my fellow Americans, for "fairness" in this life cannot be achieved, nor should it be. Freedom and fairness do not mix. Never have. This country wasn't called "the land of fairness". It was called "the land of opportunity", and that freedom of opportunity in the case of media can all be squashed if the government has its way.

With a few votes, and a flick of a pen: it can all be... gone.

My friends, can we draw the line here and say "enough is enough". Are we vocal enough to tell our government that they may take a portion of our income, but they will never take our media freedom (of what little we have left) ?

YES WE CAN.

If the fairness doctrine was passed, you'd have to read an opposing viewpoint starting right here, because you're too stupid to seek it out for yourself.

Media Playboys...

More on the "Fairness Doctrine" later...

Now That We're Free...

Let's examine:

From the Pew Center's Project for Excellence in Journalism...

How the Press Reported the 2008 General Election

The media coverage of the race for president has not so much cast Barack Obama in a favorable light as it has portrayed John McCain in a substantially negative one, according to a new study of the media since the two national political conventions ended.

Press treatment of Obama has been somewhat more positive than negative, but not markedly so.

But coverage of McCain has been heavily unfavorable—and has become more so over time. In the six weeks following the conventions through the final debate, unfavorable stories about McCain outweighed favorable ones by a factor of more than three to one—the most unfavorable of all four candidates—according to the study by the Pew Research Center’s Project for Excellence in Journalism.

For Obama during this period, just over a third of the stories were clearly positive in tone (36%), while a similar number (35%) were neutral or mixed. A smaller number (29%) were negative.

For McCain, by comparison, nearly six in ten of the stories studied were decidedly negative in nature (57%), while fewer than two in ten (14%) were positive.

McCain did succeed in erasing one advantage Obama enjoyed earlier in the campaign—the level of media exposure each candidate received. Since the end of August, the two rivals have been in a virtual dead heat in the amount of attention paid, and when vice presidential candidates are added to the mix the Republican ticket has the edge. This is a striking contrast to the pre-convention period, when Obama enjoyed nearly 50% more coverage.

Much of the increased attention for McCain derived from actions by the senator himself, actions that, in the end, generated mostly negative assessments. In many ways, the arc of the media narrative during this phase of the 2008 general election might be best described as a drama in which John McCain has acted and Barack Obama has reacted.

As for Alaska Governor Sarah Palin, her coverage had an up and down trajectory, moving from quite positive, to very negative, to more mixed. What drove that tone toward a more unfavorable light was probing her public record and her encounters with the press. Little of her trouble came from coverage of her personal traits or family issues. In the end, she also received less than half the coverage of either presidential nominee, though about triple that of her vice presidential counterpart, Joe Biden.

The findings suggest that, in the end, Palin’s portrayal in the press was not the major factor hurting McCain. Her coverage, while tilting negative, was far more positive than her running mate’s.

These are some of the findings of the study, which examined 2,412 campaign stories from 48 news outlets, during six critical weeks of the general election phase from the end of the conventions through the final presidential debate. Tone was examined on a subset of this sample, 857 stories from 43 outlets, those campaign stories that were focused on one of the candidates. Marion Just of Wellesley College served as a consultant on the study. The Project is funded by the Pew Charitable Trusts.

Among the findings:

• Coverage of Obama began in the negative after the conventions, but the tone switched with the changing direction of the polls. The most positive stories about him were those that were most political—the ones focused on polling, the electoral map, and tactics.

• For McCain, coverage began positively, but turned sharply negative with McCain’s reaction to the crisis in the financial markets. As he took increasingly bolder steps to try and reverse the direction of the polls, the coverage only worsened. Attempts to turn the dialogue away from the economy through attacks on Obama’s character did hurt Obama’s media coverage, but McCain’s was even more negative.

• Coverage of Palin, in the end, was more negative than positive. In all, 39% of Palin stories carried a negative tone, while 28% were positive, and 33% were neutral. Contrary to what some suggested, little of the coverage was about Palin’s personal life (5%).

• Democratic vice presidential nominee Joe Biden was nearly the invisible man. His had just one large moment, the vice presidential debate, which also offered his only positive or neutral contribution. Aside from that week, the limited coverage he did receive was far more negative than Palin’s, and nearly as negative as McCain’s.

• The economy was hardly a singular lens through which the media perceived the race. Though it was the No. 1 campaign topic overall, five out of the six weeks other topics were bigger, and in the end it accounted for not much more of the campaign newshole (18%) than assessments of the candidates in the four debates (17%).

• Horse race reporting, once again, made up the majority of coverage, but less so than earlier in the contest or than in previous elections. Since the conventions ended, 53% of the newshole studied has focused on political matters, particularly tactics, strategy and polling. That is more than twice as much as the coverage focused on policy (20%). This focus on tactics and horse race grew in the last three weeks as both campaigns became more negative in their rhetoric.

Tone is an elusive and yet unavoidable question when examining the role of the news media. Who got better coverage, and why?

To examine tone, the Project takes a particularly cautious and conservative approach. Unlike some researchers, we examine not just whether assertions in stories are positive or negative, but also whether they are inherently neutral. This, we believe, provides a much clearer and fairer sense of the tone of coverage than ignoring those balanced or mixed evaluations. Second, we do not simply tally up all the evaluative assertions in stories and compile them into a single pile to measure. Journalists and audiences think about press coverage in stories or segments. They ask themselves, is this story positive or negative or neutral? Hence the Project measures coverage by story, and for a story to be deemed as having a negative or positive tone, it must be clearly so, not a close call: for example, the negative assertions in a story must outweigh positive assertions by a margin of at least 1.5 to 1 for that story to be deemed negative.

One question likely to be posed is whether these findings provide evidence that the news media are pro-Obama. Is there some element in these numbers that reflects a rooting by journalists for Obama and against McCain, unconscious or otherwise? The data do not provide conclusive answers. They do offer a strong suggestion that winning in politics begat winning coverage, thanks in part to the relentless tendency of the press to frame its coverage of national elections as running narratives about the relative position of the candidates in the polls and internal tactical maneuvering to alter those positions. Obama’s coverage was negative in tone when he was dropping in the polls, and became positive when he began to rise, and it was just so for McCain as well. Nor are these numbers different than what we have seen before. Obama’s numbers are similar to what we saw for John Kerry four years ago as he began rising in the polls, and McCain’s numbers are almost identical to what we saw eight years ago for Democrat Al Gore.

What the findings also reveal is the reinforcing—rather than press-generated—effects of media. We see a repeating pattern here in which the press first offers a stenographic account of candidate rhetoric and behavior, while also on the watch for misstatements and gaffes. Then, in a secondary reaction, it measures the political impact of what it has reported. This is magnified in particular during presidential races by the prevalence of polling and especially daily tracking. While this echo effect exists in all press coverage, it is far more intense in presidential elections, with the explosion of daily tracking polls, state polls, poll aggregation sites and the 24-hour cable debate over their implications. Even coverage of the candidate’s policy positions and rhetoric, our reading of these stories suggest, was tied to horse race and took on its cast.

and...

The Color of News

October 29, 2008

How Different Media Have Covered the General Election

When it comes to coverage of the campaign for president 2008, where one goes for news makes a difference, according to a new study.

In cable, the evidence firmly suggests there now really is an ideological divide between two of the three channels, at least in their coverage of the campaign.
Things look much better for Barack Obama—and much worse for John McCain—on MSNBC than in most other news outlets. On the Fox News Channel, the coverage of the presidential candidates is something of a mirror image of that seen on MSNBC.

The tone of CNN’s coverage, meanwhile, lay somewhere in the middle of the cable spectrum, and was generally more negative than the press overall.

On the evening newscasts of the three traditional networks, in contrast, there is no such ideological split. Indeed, on the nightly newscasts of ABC, CBS and NBC, coverage tends to be more neutral and generally less negative than elsewhere. On the network morning shows, Sarah Palin is a bigger story than she is in the media generally.

And on NBC News programs, there was no reflection of the tendency of its cable sibling MSNBC toward more favorable coverage of Democrats and more negative of Republicans than the norm.

Online, meanwhile, polling tended to drive the news. And on the front pages of newspapers, which often have the day-after story, things look tougher for John McCain than they tend to in the media overall.

These are some of the findings of the study, which examined 2,412 stories from 48 outlets during the time period from September 8 to October 16. [1] The report is a companion to a study released October 22 about the tone of coverage overall. This new report breaks down the coverage of tone by specific media sectors—print, cable news, network television and online.

Among the findings:

• MSNBC stood out for having less negative coverage of Obama than the press generally (14% of stories vs. 29% in the press overall) and for having more negative stories about McCain (73% of its coverage vs. 57% in the press overall).

• On Fox News, in contrast, coverage of Obama was more negative than the norm (40% of stories vs. 29% overall) and less positive (25% of stories vs. 36% generally). For McCain, the news channel was somewhat more positive (22% vs. 14% in the press overall) and substantially less negative (40% vs. 57% in the press overall). Yet even here, his negative stories outweighed positive ones by almost 2 to 1.

• CNN fell distinctly in the middle of the three cable channels when it came to tone. In general, the tone of its coverage was closer than any other cable news channel to the press overall, though also somewhat more negative than the media overall.

• The distinct tone of MSNBC—more positive toward Democrats and more negative toward Republicans—was not reflected in the coverage of its broadcast sibling, NBC News. Even though it has correspondents appear on their cable shows and even anchor some programs on there, the broadcast channel showed no such ideological tilt. Indeed, NBC’s coverage of Palin was the most positive of any TV organization studied, including Fox News.

• At night, the newscasts of the three traditional broadcast networks stood out for being more neutral—and also less negative—than most other news outlets. The morning shows of the networks, by contrast, more closely resembled the media generally in tone. That might surprise some who imagined those morning programs were somehow easier on political figures. Overall, 44% of the morning show stories were clearly negative, compared with 34% on the nightly news and 42% in the press overall.

These findings augment what was learned from a broader report on campaign media coverage released a week earlier entitled “Winning the Media Campaign: How the Press Reported the 2008 General Election.” That study found that in the media overall—a sample of 43 outlets studied in the six weeks following the conventions through the last debate—Barack Obama’s coverage was somewhat more positive than negative (36% vs. 29%), while John McCain’s, in contrast, was substantially negative (57% vs. 14% positive). The report concluded that this, in significant part, reflected and magnified the horse race and direction of the polls.

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I always think it's important to take a step back and observe the big picture, which, in this case, is the MSM (mainstream media). I want to stress that I don't believe there is a wide-range liberal conspiracy. What I DO believe is that the media industry is run by the same flawed human beings that are police officers, lawyers, doctors, etc.

I also want to stress that you shouldn't out and out AVOID the MSM, but take most things that they report on, ESPECIALLY politics, with a giant grain of salt. Remember: the MSM is a BUSINESS more than anything, and it will do that which maximizes its viewership, including giving idiotic talking heads air and broadcast time.

If you're into talk radio/tv, then I encourage you to seek out shows that contain both sides of an issue. Don't immerse yourself in one side or another. That also goes for network news. See how each network reports the same story, and try to listen closely to the language that's used. Maybe some networks report a story that another network leaves out of the broadcast, or maybe one network takes the story further.

Bottom line: if you always remember in the back of your mind that the MSM is a collection of human beings, like you and I, that makes it much easier to figure out and live with.

THE ELECTION'S OVER!!!

FREEDOM!!!